More than a new look:
The story behind our refreshed brand
When I founded The Jones-Gordon School in 2010, I envisioned a school where students would be known for their strengths, not defined by their challenges.
That vision has never changed.
What has changed is everything we’ve learned along the way.
For the past sixteen years, we’ve never been satisfied with doing things simply because they’ve always been done that way. Instead, we’ve continually asked ourselves one question: How can we create an even better educational experience for our students?
That question has shaped every decision we’ve made.
It has led us to assemble an extraordinary team of educators, continually strengthen our academic model, and seek partnerships with some of the nation’s leading schools and literacy organizations so our students benefit from the very best thinking, research, and practices available.
Today’s JGS is the result of thousands of thoughtful decisions, conversations, and moments of growth. While our mission has remained constant, our school has continued to evolve, always guided by the belief that our students deserve the very best we can offer.
As our school grew, it became clear that our brand should grow with it.
Our refreshed brand isn’t about changing who we are. It’s about ensuring that our visual identity reflects the exceptional school JGS is today while honoring the vision that started it all.
Honoring our legacy
Families who have been part of JGS over the years will recognize the familiar colors that have always been part of our identity. Rather than replacing them, we thoughtfully carried them forward into our refreshed brand.
Our expanded color palette reflects the warmth, creativity, optimism, and sense of belonging that have always defined JGS. Designated colors now help distinguish our Lower School, Middle School, and High School while reinforcing that every student is part of one connected JGS community.
Our history isn’t something we left behind. It’s the foundation we’re continuing to build upon.
Looking ahead
A refreshed brand isn’t the destination. It’s a reflection of the journey and a symbol of where we’re headed next.
As education continues to evolve, so will JGS.
We’ll continue challenging ourselves to learn, improve, innovate, and create meaningful opportunities that prepare students not only for graduation, but for extraordinary futures. That commitment has guided us since 2010, and it will continue guiding us for years to come.
Every Student. Every Story.
This year’s theme, Every Student. Every Story., beautifully reflects what has always been at the heart of The Jones-Gordon School. Every student arrives with a unique story. Every family entrusts us with an important chapter of that story. Every educator helps students discover strengths they may not yet see in themselves and inspires them to imagine what’s possible.
Those stories are the reason JGS exists.
Thank you for being part of our story. We’re excited for everything that lies ahead and look forward to writing the next chapter together.
You are JGS!
